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F**king Delicious, Fizi, Petarda or Sens? Different Worlds of Protein Bars

Are most protein bars still muscle-centric? Or have they long ceased to be aimed solely at muscular and strong guys? Find out what customers expect from protein bars. Background Our appetite for snacks is growing – whether it’s to quickly and conveniently satisfy a small hunger or to provide comfort. There’s no denying that the […]

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Why are Charles III and Ozzy Osbourne the bane of marketing? On segmentation and generations

Segmentation is a peculiar matter. Based on simple assumptions, King Charles III and Ozzy Osbourne have surprisingly much in common. How should proper segmentation and targeting look? If you are a marketer, you probably know that defining groups like “boomer representative” or even “wealthy resident of England, 75-year-old male, living in a large house and […]

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How to Effectively Market to Silvers? Discover the Secrets of Silver Marketing

According to data from the Central Statistical Office (GUS) – over ⅓ of people in Poland are over 50 years old. These are the so-called silvers. In other words, these are individuals who remain professionally active, enjoy life, and are often wealthier than younger generations. But how do you reach them? Together with the editorial […]

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How to build a brand in a VUCA world?

Does a rapidly changing and unpredictable world present new challenges for brand marketing? Should we approach brand building differently today than in the past? Is it still worthwhile to use marketing tools developed decades ago? What should we rely on when everything is changing? Maciej Sznitowski, the author of the videocast Brandholik, invited our Founding […]

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Effective marketing strategies: how to reach the Polish consumer?

An effective business and marketing strategy should be based on hard data, including information about the target group – accurately reaching potential consumers and clients. What are Poles like? How is Poland changing as a target group? How can Poles be segmented? How is business changing in Poland? Our Founding Partner, Dr. Krzysztof Najder, was […]

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Are you preparing a communication strategy? Find out what customers really care about

Are you currently developing a communication strategy for your company? Learn about trends that will be important to consumers over the next 2–3 years. Stratosphere, in collaboration with NowyMarketing’s editorial team, has prepared a free webinar where we showcased the most critical issues for consumers in the context of communication strategy creation. With our free […]

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It’s challenging to make an effective marketing strategy

Developing an effective marketing strategy is a real challenge. Krzysztof Najder, Ph.D. shares his insights on how to approach them and break conventional approaches for aboutMarketing.pl. “Formulating a strategy in a way that is accessible to the entire client team is definitely the greatest challenge. In building strategies, we often use relatively complex tools and […]

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Defining new product categories: process and strategies

Are you planning to launch a new product on the market? You surely realise how significant a challenge this is. Learn how to analyse market needs and develop a strategy that can help create new product categories. Did you know that up to 90% of product innovations fail? And for various reasons. It could be […]

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Cultural Marketing: How to Enter Foreign Markets

Watch the recording of our webinar “Expanding into Foreign Markets? Learn How Cultural Marketing Can Help You” and discover how to use cultural marketing effectively in international expansion. Krzysztof Najder PhD, explains in detail how to build a strong, recognisable brand in international markets through the analysis of values, consumer aspirations, and cultural trends. Gain […]

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BrandPower: how to create a noticeable brand?

Watch the recording of our webinar “BrandPower – Learn How to Create a Noticeable Brand” and discover how Stratosfera’s BrandPower™ model helps brands become strong, credible, noticeable, and flexible. PhD Krzysztof Najder discusses in detail how to combine these elements to increase sales and strengthen the brand even in tough times. Benefit from expert insights […]

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