Aktualności
How visual impressions affect purchasing preferences: an analyzis of packaging
Did you know that consumers are 16% more likely to trust a cereal brand when the characters on the packaging look them straight in the eye? Learn how packaging influences consumer behavior. Product packaging serves not only the function of protecting the product, but is actually a collection of information that convinces the consumer to […]
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The Hidden Potential of Symbol Meaning – How Semiotic Analysis Works
Cultural symbols – images, gestures, words – have rich, often inconsistent internal meanings. These internal variations make them seem more interesting, deeper, more engaging. The richness of meanings affects us, but generally, it is difficult to analyse them. The author of the text is Krzysztof Najder, P.hD. The article appeared in 2009 in the magazine […]
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