Defining new product categories: process and strategies

Are you planning to launch a new product on the market? You surely realise how significant a challenge this is. Learn how to analyse market needs and develop a strategy that can help create new product categories.

Did you know that up to 90% of product innovations fail? And for various reasons. It could be an inappropriate product formula, an unsuitable price-quality mix, poor consumer communication, or a lack of understanding of the benefits your product offers.

The editorial team at asked us to share our knowledge on introducing new product categories.

From this article, you will learn:

  • How to resolve contradictions in categories;
  • How to innovate within categories;
  • How to identify market needs and much more.