How to build a brand in a VUCA world?

Does a rapidly changing and unpredictable world present new challenges for brand marketing? Should we approach brand building differently today than in the past? Is it still worthwhile to use marketing tools developed decades ago? What should we rely on when everything is changing?

Maciej Sznitowski, the author of the videocast Brandholik, invited our Founding Partner, Dr. Krzysztof Najder, to share his 30 years of experience in the context of creating marketing strategies.

Check out the full material.