Effective marketing strategies: how to reach the Polish consumer?

An effective business and marketing strategy should be based on hard data, including information about the target group – accurately reaching potential consumers and clients. What are Poles like? How is Poland changing as a target group? How can Poles be segmented? How is business changing in Poland?

Our Founding Partner, Dr. Krzysztof Najder, was invited by Erwin Wilczyński, host of the videocast “Superefektywny Marketing”, to discuss marketing strategies.

Check out the full interview.