Defining new product categories: process and strategies
Are you planning to launch a new product on the market? You surely realise how significant a challenge this is. Learn how to analyse market needs and develop a strategy that can help create new product categories.
Did you know that up to 90% of product innovations fail? And for various reasons. It could be an inappropriate product formula, an unsuitable price-quality mix, poor consumer communication, or a lack of understanding of the benefits your product offers.
The editorial team at aboutMarketing.pl asked us to share our knowledge on introducing new product categories.
From this article, you will learn:
- How to resolve contradictions in categories;
- How to innovate within categories;
- How to identify market needs and much more.