Polish fintechs underestimate marketing – and that’s a mistake
Poland is an excellent market for fintech companies. Our domestic firms often achieve a global level in terms of solutions or UX. However, they underestimate marketing. Filip Beźnicki, in an interview for Rebiznes.pl, explains what fintechs can gain from marketing.
“Marketing. This is frequently a very underestimated part of our business, and at a time when most solutions are similar to each other, here we can build additional value for the business. Let’s look at examples such as Klarna, N26, or even B2B solutions like Adyen or Stripe. These brands, in addition to their product solutions, have also built value for their audience at the brand level (which is important both in the B2C and B2B markets)”. – says Filip Beźnicki.
The Rebiznes.pl editorial team invited our Managing Partner – Filip Beźnicki – to share knowledge and insights regarding marketing, scalability, and expansion in the context of fintechs.
From the interview, you will learn:
- What requirements Polish consumers impose on fintechs;
- Why when creating a fintech solution, one must think globally from the start, not locally;
- How marketing helps fintechs in both the B2C and B2B areas.
ATTENTION: The interview is in Polish language.