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What can we
do for you?

We build brands that deliver real value for your business. We analyze both the product and symbolic layers, embedding your brand in consumer needs and aspirations. With years of experience across diverse categories, we identify opportunities that others may overlook – resulting in the effectiveness of your brand strategy.

Our values

Utility

Our solutions are primarily aimed at being useful, translating into tangible actions for your business.

Collaboration

We create our projects together with your team, involving the accurate people from the beginning of the process.

Independence

We always say openly what we believe to be the best strategic solution for your business.

What we do?

Brand

We build brands that deliver real value for business. We analyze brands’ product and symbolic layers, and we embed them in consumer needs and aspirations. With years of experience across diverse categories, we identify opportunities that others may overlook – resulting in the effectiveness of our brand strategies.

  • Brand situation analysis: BrandPower™ 
  • Brand positioning 
  • Brand architecture 
  • Creating an optimal brand portfolio 
  • Visual identity and brand world 
  • Naming and taglines 
  • Strategic supervision of communication

Marketing

We help marketing stay ahead of the changing landscape. From category analysis and inspiration to consumer research, analytics, and go-to-market strategy. With us every marketing department will be one step ahead.

  • Market mapping MultiMapa™ 
  • Segmentations 
  • Value proposition 
  • Consumer journey messaging 
  • Data analysis 
  • Consumer research 
  • Analytics 
  • Go-to-market strategy

Innovation

We create solutions and products that transform the landscape of categories. This is particularly crucial in a world of homogeneous and similar products, where innovation, brand stretch, or new consumer experiences can be a much better solution than a larger media budget.

  • NPD (New Product Development) sessions 
  • Sessions focused on communication solutions and brand experience 
  • Inspirational sessions based on our predictive models 
  • Dylemata™ Marketing Foresight 
  • Designing cultural innovations