What can we
Our values
Utility
Our solutions are primarily aimed at being useful, translating into tangible actions for your business.
Collaboration
We create our projects together with your team, involving the accurate people from the beginning of the process.
Independence
We always say openly what we believe to be the best strategic solution for your business.
What we do?
Brand
We build brands that deliver real value for business. We analyze brands’ product and symbolic layers, and we embed them in consumer needs and aspirations. With years of experience across diverse categories, we identify opportunities that others may overlook – resulting in the effectiveness of our brand strategies.
- Brand situation analysis: BrandPower™
- Brand positioning
- Brand architecture
- Creating an optimal brand portfolio
- Visual identity and brand world
- Naming and taglines
- Strategic supervision of communication
Marketing
We help marketing stay ahead of the changing landscape. From category analysis and inspiration to consumer research, analytics, and go-to-market strategy. With us every marketing department will be one step ahead.
- Market mapping MultiMapa™
- Segmentations
- Value proposition
- Consumer journey messaging
- Data analysis
- Consumer research
- Analytics
- Go-to-market strategy
Innovation
We create solutions and products that transform the landscape of categories. This is particularly crucial in a world of homogeneous and similar products, where innovation, brand stretch, or new consumer experiences can be a much better solution than a larger media budget.
- NPD (New Product Development) sessions
- Sessions focused on communication solutions and brand experience
- Inspirational sessions based on our predictive models
- Dylemata™ Marketing Foresight
- Designing cultural innovations