Generation Z – Evolution or Revolution in Marketing?

Generation Z is gaining significant attention in the advertising industry. Brands and agencies are striving to reach those born between 1997 and 2012. Although some older generations view Gen Z as a complete revolution, this isn’t entirely accurate.

Zers share more with their millennial predecessors than one might think. Both generations value authenticity, transparency, and social responsibility from brands. While Gen Z is more digitally advanced and expects instant gratification, their core values align with those of millennials.

Success lies in understanding that Gen Z, like millennials, seeks genuine relationships and meaningful experiences. Brands must leverage modern technologies and platforms while maintaining foundational values to attract both younger and older generations. This blend of innovation and authenticity is key to earning young consumers’ loyalty.