Once strategies were crafted over months, now brands are built in copy-paste fashion

In the world of marketing, the pace of change is staggering. Creating a marketing strategy used to take months, requiring precise analysis and an individual approach to each brand. Today, in the digital age, we observe a “copy-paste” trend, where ready-made solutions replace creative and in-depth approaches.

Cultural phenomena now have a tremendous impact on marketing. Globalisation, technological advancement, and changing consumer expectations force brands to be flexible and respond quickly. Consumers increasingly make purchasing decisions based on their values, expecting authenticity and alignment with their beliefs from brands.

The Russian invasion and other global events significantly influence consumers’ values, which in turn compels brands to adapt their marketing strategies. Unfortunately, businesses do not always keep pace with these changes, leading to superficiality and a lack of authenticity.

Technology speeds up marketing processes and creates new trends. Social media, though often overrated, are tools that brands must use judiciously to avoid losing authenticity.

Culture and changing consumer needs are key factors in creating marketing trends. Brands that can respond to these changes have a chance to succeed in a dynamic market environment.