Market Strategies

  • brand positioning, repositioning and stretch
  • brand architecture and portfolio management
  • long-term marketing plans

Market Innovations

  • product and services’ innovations
  • creating new market categories
  • innovative branding solutions

Market Analyses

  • macromarketing quant/qual analyses
  • cultural semiotics and foresight
  • omnichannel consumer research
Bogna Balicka / Stratosfera senior consultant Bogna Balicka Bogna has over 20 years of experience in market research and strategic consulting. For many years she was the head of the research team at IQS, a partner in Stratosfera, and then worked in the brand design company and advertising agencies (Y&R and LeoBurnett).
Jane Beaton / Stratosfera business director UK / senior consultant Jane Beaton Jane is based in London and specializes in qualitative consumer insight and brand development. She has over 20 years of experience gained at Added Value. She is a psychologist and an amateur mixologist.
Anna Chyl / Stratosfera consultant Anna Chyl Anna is a qualitative researcher, ethnographist who moves freely in quant data. Before joining Stratosfera, Ania worked in various consumer research agencies as a qual and quant researcher (lately in Izmałkowa). She is an economist analyst of education.
Marta Golańska / Stratosfera researcher Marta Golańska Marta studies psychology at the University of Warsaw, where she completes a specialization related to psychology and marketing. She is interested in various research challenges related to social sciences and more.
Anna Gonera / Stratosfera senior consultant Anna Gonera Anna specializes in market and cultural analysis and complex market strategies. Graduate of Political Science at University of Lodz and Total Design Management postgraduate studies at Warsaw University of Technology and Institute of Industrial Design. Before Stratosfera she worked as a strategist for Deloitte Consulting, McCann Worldgroup and K2 Internet.
Agnieszka Grynkiewicz / Stratosfera founding partner / senior consultant Agnieszka Grynkiewicz Agnieszka has over 20 years of experience in strategy. In the past, a strategist in international advertising agencies. She specializes in semiotic cultural research and group innovation techniques.
Professional dog trainer.
Marcin Kolczyński / Stratosfera senior consultant Marcin Kolczyński Marcin has over 25 years experience in business strategy and market analysis. He worked in strategic management of large telco operators and as a business advisor. His key area of specialisation is design of digital business models, identifying new markets, products and service areas, customer needs analysis, helping companies to develop their mission and vision.
Monika K. Kowalewska / Stratosfera managing director / senior consultant Monika K. Kowalewska Monika manages our company. For many years she was a strategist in Stratosfera, and also headed Superbrands in Poland. Psychologist and a single-handicap golfer.
Jing Li / Stratosfera business director China / senior consultant Jing Li Jing is based in Shanghai and specializes in brand and communication strategy. Jing has 15 years of experience in strategic planning at major 4A agencies such as TBWA, Ogilvy, BBDO, Publicis, Saatchi&Saatchi and Lowe.
Dr Krzysztof Najder / Stratosfera founding partner / chief strategy officer Dr Krzysztof Najder Krzysztof has over 30 years of experience in marketing communication and strategy. In the past, Creative Director and Strategy Director in international advertising agencies. University lecturer, doctor of psychology.
Karolina Pierzchała / Stratosfera senior consultant Karolina Pierzchała Karolina is a brand strategist. For the last 4 years associated with Deloitte Consulting, where she was responsible for projects related to brand strategy at the interface with business consulting.
Irina Poznysheva / Stratosfera business director Russia / senior consultant Irina Poznysheva Irina is based in Moscow and specializes in qualitative and cultural insight. She holds a PhD in Economics, Master Degree in Marketing and Degree in Psychology. Irina has over 15 years of experience in brand strategy – gained at Y&R and Added Value.
Artur Światosław Puszkiewicz / Stratosfera head of research Artur Światosław Puszkiewicz Artur is a strategist and researcher with over 20 years of experience in fmcg marketing and services. He managed research teams in smg/krc (now Kantar) and 4P, created brand strategies and implemented thru the line programs at Y&R and Euro RSCG (Havas) agencies, he was involved in brand coaching at BAV Consulting. He worked for hundreds of brands. He is particularly interested in brand research and Customer Experience.
Dr Zofia Smełka-Leszczyńska / Stratosfera consultant / cultural expert Dr Zofia Smełka-Leszczyńska Zosia is a psychologist, doctor of cultural studies at the Institute of Polish Culture of the University of Warsaw and a graduate of post-graduate studies in the field of Service Design. In Stratosfera she deals with semiotic analyzes, brand and communication strategies. Since 2007, he has been creating integrated marketing communications. She worked in the agencies Team One, G7, McCann, Havas and K2.
Mikołaj Tyborowski / Stratosfera consultant Mikołaj Tyborowski Mikołaj is responsible for brand strategies, marketing analyses and consumer research. Graduate of Organizational Sociology at University of Amsterdam and University of Warsaw, graduate of Service Design postgraduate studies. Before Stratosfera he worked for advisory companies - Deloitte Consulting and AON Hewitt.
Justyna Zielińska / Stratosfera consultant Justyna Zielińska Justyna is a specialist in data analysis and product portfolio management. For many years she worked at Nielsen Polska advising the largest retail chains and producers. Sociologist. Before Stratosfera she worked at ARC Rynek i Opinia, Nielsen and Fossil.
  • senior consultant Bogna Balicka Bogna has over 20 years of experience in market research and strategic consulting. For many years she was the head of the research team at IQS, a partner in Stratosfera, and then worked in the brand design company and advertising agencies (Y&R and LeoBurnett). Bogna Balicka / Stratosfera
  • business director UK / senior consultant Jane Beaton Jane is based in London and specializes in qualitative consumer insight and brand development. She has over 20 years of experience gained at Added Value. She is a psychologist and an amateur mixologist. Jane Beaton / Stratosfera
  • consultant Anna Chyl Anna is a qualitative researcher, ethnographist who moves freely in quant data. Before joining Stratosfera, Ania worked in various consumer research agencies as a qual and quant researcher (lately in Izmałkowa). She is an economist analyst of education. Anna Chyl / Stratosfera
  • researcher Marta Golańska Marta studies psychology at the University of Warsaw, where she completes a specialization related to psychology and marketing. She is interested in various research challenges related to social sciences and more. Marta Golańska / Stratosfera
  • senior consultant Anna Gonera Anna specializes in market and cultural analysis and complex market strategies. Graduate of Political Science at University of Lodz and Total Design Management postgraduate studies at Warsaw University of Technology and Institute of Industrial Design. Before Stratosfera she worked as a strategist for Deloitte Consulting, McCann Worldgroup and K2 Internet. Anna Gonera / Stratosfera
  • founding partner / senior consultant Agnieszka Grynkiewicz Agnieszka has over 20 years of experience in strategy. In the past, a strategist in international advertising agencies. She specializes in semiotic cultural research and group innovation techniques.
    Professional dog trainer.
    Agnieszka Grynkiewicz / Stratosfera
  • senior consultant Marcin Kolczyński Marcin has over 25 years experience in business strategy and market analysis. He worked in strategic management of large telco operators and as a business advisor. His key area of specialisation is design of digital business models, identifying new markets, products and service areas, customer needs analysis, helping companies to develop their mission and vision. Marcin Kolczyński / Stratosfera
  • managing director / senior consultant Monika K. Kowalewska Monika manages our company. For many years she was a strategist in Stratosfera, and also headed Superbrands in Poland. Psychologist and a single-handicap golfer. Monika K. Kowalewska / Stratosfera
  • business director China / senior consultant Jing Li Jing is based in Shanghai and specializes in brand and communication strategy. Jing has 15 years of experience in strategic planning at major 4A agencies such as TBWA, Ogilvy, BBDO, Publicis, Saatchi&Saatchi and Lowe. Jing Li / Stratosfera
  • founding partner / chief strategy officer Dr Krzysztof Najder Krzysztof has over 30 years of experience in marketing communication and strategy. In the past, Creative Director and Strategy Director in international advertising agencies. University lecturer, doctor of psychology. Dr Krzysztof Najder / Stratosfera
  • senior consultant Karolina Pierzchała Karolina is a brand strategist. For the last 4 years associated with Deloitte Consulting, where she was responsible for projects related to brand strategy at the interface with business consulting. Karolina Pierzchała / Stratosfera
  • business director Russia / senior consultant Irina Poznysheva Irina is based in Moscow and specializes in qualitative and cultural insight. She holds a PhD in Economics, Master Degree in Marketing and Degree in Psychology. Irina has over 15 years of experience in brand strategy – gained at Y&R and Added Value. Irina Poznysheva / Stratosfera
  • head of research Artur Światosław Puszkiewicz Artur is a strategist and researcher with over 20 years of experience in fmcg marketing and services. He managed research teams in smg/krc (now Kantar) and 4P, created brand strategies and implemented thru the line programs at Y&R and Euro RSCG (Havas) agencies, he was involved in brand coaching at BAV Consulting. He worked for hundreds of brands. He is particularly interested in brand research and Customer Experience. Artur Światosław Puszkiewicz / Stratosfera
  • consultant / cultural expert Dr Zofia Smełka-Leszczyńska Zosia is a psychologist, doctor of cultural studies at the Institute of Polish Culture of the University of Warsaw and a graduate of post-graduate studies in the field of Service Design. In Stratosfera she deals with semiotic analyzes, brand and communication strategies. Since 2007, he has been creating integrated marketing communications. She worked in the agencies Team One, G7, McCann, Havas and K2. Dr Zofia Smełka-Leszczyńska / Stratosfera
  • consultant Mikołaj Tyborowski Mikołaj is responsible for brand strategies, marketing analyses and consumer research. Graduate of Organizational Sociology at University of Amsterdam and University of Warsaw, graduate of Service Design postgraduate studies. Before Stratosfera he worked for advisory companies - Deloitte Consulting and AON Hewitt. Mikołaj Tyborowski / Stratosfera
  • consultant Justyna Zielińska Justyna is a specialist in data analysis and product portfolio management. For many years she worked at Nielsen Polska advising the largest retail chains and producers. Sociologist. Before Stratosfera she worked at ARC Rynek i Opinia, Nielsen and Fossil. Justyna Zielińska / Stratosfera
Managing Director Monika K. Kowalewska tel.: +48 602 302 417
email: m.kowalewska@stratosfera.com
address: Ząbkowska 31, 03-736 Warsaw, Poland
Monika Kowalewska / Stratosfera
Data Protection Officer JOANNA PIWEK ochronadanych@brandnewgalaxy.com