Market Strategies

  • brand positioning, repositioning and stretch
  • brand architecture and portfolio management
  • long-term marketing plans

Market Innovations

  • product and services’ innovations
  • creating new market categories
  • innovative branding solutions

Market Analyses

  • macromarketing quant/qual analyses
  • cultural semiotics and foresight
  • omnichannel consumer research
Bogna Balicka / Stratosfera senior consultant Bogna Balicka Bogna has over 20 years of experience in market research and strategic consulting. For many years she was the head of the research team at IQS, a partner in Stratosfera, and then worked in the brand design company and advertising agencies (Y&R and LeoBurnett).
Jane Beaton / Stratosfera business director UK / senior consultant Jane Beaton Jane is based in London and specializes in qualitative consumer insight and brand development. She has over 20 years of experience gained at Added Value. She is a psychologist and an amateur mixologist.
Anna Chyl / Stratosfera consultant Anna Chyl Anna is a qualitative researcher, ethnographist who moves freely in quant data. Before joining Stratosfera, Ania worked in various consumer research agencies as a qual and quant researcher (lately in Izmałkowa). She is an economist analyst of education.
Marta Golańska / Stratosfera researcher Marta Golańska Marta studies psychology at the University of Warsaw, where she completes a specialization related to psychology and marketing. She is interested in various research challenges related to social sciences and more.
Agnieszka Grynkiewicz / Stratosfera founding partner / senior consultant Agnieszka Grynkiewicz Agnieszka has over 20 years of experience in strategy. In the past, a strategist in international advertising agencies. She specializes in semiotic cultural research and group innovation techniques.
Professional dog trainer.
Marcin Kolczyński / Stratosfera senior consultant Marcin Kolczyński Marcin has over 25 years experience in business strategy and market analysis. He worked in strategic management of large telco operators and as a business advisor. His key area of specialisation is design of digital business models, identifying new markets, products and service areas, customer needs analysis, helping companies to develop their mission and vision.
Jing Li / Stratosfera business director China / senior consultant Jing Li Jing is based in Shanghai and specializes in brand and communication strategy. Jing has 15 years of experience in strategic planning at major 4A agencies such as TBWA, Ogilvy, BBDO, Publicis, Saatchi&Saatchi and Lowe.
Dr Krzysztof Najder / Stratosfera founding partner / chief strategy officer Dr Krzysztof Najder Krzysztof has over 30 years of experience in marketing communication and strategy. In the past, Creative Director and Strategy Director in international advertising agencies. University lecturer, doctor of psychology.
Karolina Pierzchała / Stratosfera senior consultant Karolina Pierzchała Karolina is a brand strategist. For the last 4 years associated with Deloitte Consulting, where she was responsible for projects related to brand strategy at the interface with business consulting.
Irina Poznysheva / Stratosfera business director Russia / senior consultant Irina Poznysheva Irina is based in Moscow and specializes in qualitative and cultural insight. She holds a PhD in Economics, Master Degree in Marketing and Degree in Psychology. Irina has over 15 years of experience in brand strategy – gained at Y&R and Added Value.
Artur Światosław Puszkiewicz / Stratosfera head of research Artur Światosław Puszkiewicz Artur is a strategist and researcher with over 20 years of experience in fmcg marketing and services. He managed research teams in smg/krc (now Kantar) and 4P, created brand strategies and implemented thru the line programs at Y&R and Euro RSCG (Havas) agencies, he was involved in brand coaching at BAV Consulting. He worked for hundreds of brands. He is particularly interested in brand research and Customer Experience.
Justyna Zielińska / Stratosfera consultant Justyna Zielińska Justyna is a specialist in data analysis and product portfolio management. For many years she worked at Nielsen Polska advising the largest retail chains and producers. Sociologist. Before Stratosfera she worked at ARC Rynek i Opinia, Nielsen and Fossil.
  • senior consultant Bogna Balicka Bogna has over 20 years of experience in market research and strategic consulting. For many years she was the head of the research team at IQS, a partner in Stratosfera, and then worked in the brand design company and advertising agencies (Y&R and LeoBurnett). Bogna Balicka / Stratosfera
  • business director UK / senior consultant Jane Beaton Jane is based in London and specializes in qualitative consumer insight and brand development. She has over 20 years of experience gained at Added Value. She is a psychologist and an amateur mixologist. Jane Beaton / Stratosfera
  • consultant Anna Chyl Anna is a qualitative researcher, ethnographist who moves freely in quant data. Before joining Stratosfera, Ania worked in various consumer research agencies as a qual and quant researcher (lately in Izmałkowa). She is an economist analyst of education. Anna Chyl / Stratosfera
  • researcher Marta Golańska Marta studies psychology at the University of Warsaw, where she completes a specialization related to psychology and marketing. She is interested in various research challenges related to social sciences and more. Marta Golańska / Stratosfera
  • founding partner / senior consultant Agnieszka Grynkiewicz Agnieszka has over 20 years of experience in strategy. In the past, a strategist in international advertising agencies. She specializes in semiotic cultural research and group innovation techniques.
    Professional dog trainer.
    Agnieszka Grynkiewicz / Stratosfera
  • senior consultant Marcin Kolczyński Marcin has over 25 years experience in business strategy and market analysis. He worked in strategic management of large telco operators and as a business advisor. His key area of specialisation is design of digital business models, identifying new markets, products and service areas, customer needs analysis, helping companies to develop their mission and vision. Marcin Kolczyński / Stratosfera
  • business director China / senior consultant Jing Li Jing is based in Shanghai and specializes in brand and communication strategy. Jing has 15 years of experience in strategic planning at major 4A agencies such as TBWA, Ogilvy, BBDO, Publicis, Saatchi&Saatchi and Lowe. Jing Li / Stratosfera
  • founding partner / chief strategy officer Dr Krzysztof Najder Krzysztof has over 30 years of experience in marketing communication and strategy. In the past, Creative Director and Strategy Director in international advertising agencies. University lecturer, doctor of psychology. Dr Krzysztof Najder / Stratosfera
  • senior consultant Karolina Pierzchała Karolina is a brand strategist. For the last 4 years associated with Deloitte Consulting, where she was responsible for projects related to brand strategy at the interface with business consulting. Karolina Pierzchała / Stratosfera
  • business director Russia / senior consultant Irina Poznysheva Irina is based in Moscow and specializes in qualitative and cultural insight. She holds a PhD in Economics, Master Degree in Marketing and Degree in Psychology. Irina has over 15 years of experience in brand strategy – gained at Y&R and Added Value. Irina Poznysheva / Stratosfera
  • head of research Artur Światosław Puszkiewicz Artur is a strategist and researcher with over 20 years of experience in fmcg marketing and services. He managed research teams in smg/krc (now Kantar) and 4P, created brand strategies and implemented thru the line programs at Y&R and Euro RSCG (Havas) agencies, he was involved in brand coaching at BAV Consulting. He worked for hundreds of brands. He is particularly interested in brand research and Customer Experience. Artur Światosław Puszkiewicz / Stratosfera
  • consultant Justyna Zielińska Justyna is a specialist in data analysis and product portfolio management. For many years she worked at Nielsen Polska advising the largest retail chains and producers. Sociologist. Before Stratosfera she worked at ARC Rynek i Opinia, Nielsen and Fossil. Justyna Zielińska / Stratosfera
Founding Partner / Chief Strategy Officer Krzysztof Najder tel.: +48 602 233 309
email: k.najder@stratosfera.com
address: Ząbkowska 31, 03-736 Warsaw, Poland
Dr Krzysztof Najder / Stratosfera
Data Protection Officer JOANNA PIWEK ochronadanych@brandnewgalaxy.com